http://kellerfay.com Word of Mouth Marketing Research and Consulting Tue, 07 Sep 2010 23:17:11 +0000 http://backend.userland.com/rss092 en by John Moore TalkTrack Conversationalist 9-7-2010 We're back to work after a fun-filled Labor Day weekend.  Let's continue the fun by taking a light-hearted look at the Most Talked-About Brands in 2010 as measured by Keller Fay's TalkTrack(R) study. The list of the 15 most talked-about brands in America was compiled from 36,000 consumer ... http://kellerfay.com/?p=381 FTC to Social Marketers: Keep it Real, or We’ll Take Action : by Ed Keller 9-1-2010 After a lengthy process of review and comment, the FTC issued new advertising guidelines late last year that cover social media and word of mouth marketing.  The goal was to make clear ... http://kellerfay.com/?p=379 The Conversational Power of Talkative Everyday People : by John Moore TalkTrack(R) Conversationalist 8-29-2010 Celebrity personalities like Ashton Kutcher, Lady Gaga, and Kim Kardashian are developing marketing partnerships with brands in hopes of driving word of mouth conversations.  As the "President of Pop Culture" at Popchips, Ashton is using his ... http://kellerfay.com/?p=376 What Gets People Talking? New Research from Wharton Reveals Surprising Answers : by Ed Keller August 25, 2010 There is an abundance of attention paid to the tools and technologies that brands can use to facilitate social interaction with and between consumers.  Similarly, there are now strong tools ... http://kellerfay.com/?p=374 Offline Talkers Have More Credibility and Sway than Online Talkers : by John Moore TalkTrack Conversationalist 8-19-2010 According to Edelman's 2010 Trust Barometer study, the percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010. That's ... http://kellerfay.com/?p=373 Four WOM Stats Every Marketer Must Know : by John Moore TalkTrack Conversationalist 8-16-2010 We begin the TalkTrack(R) Abstract posting series by sharing four statistics every marketer must know.  As a way of background, the stats shared below have been culled from recent Keller Fay research data.  These stats are priceless research ... http://kellerfay.com/?p=372 Keller Fay Unlocks its TalkTrack(R) Data Archive : by John Moore TalkTrack Conversationalist 8-12-2010 Every brand seeks to be part of conversations people are having about businesses, products, and services.  Word of Mouth (WOM) conversations have become today's sought-after earned media. That's because the sharing of marketing-related opinions between consumers are more ... http://kellerfay.com/?p=371 The Word on WOM from “Down Under” : by Ed Keller 8-3-2010 The results of Australia's first in-depth study of word of mouth find that Australians have an average of 67.8 conversations about products, services, and brands per week, exceeding slightly the number of weekly conversations for people in the US ... http://kellerfay.com/?p=370 All Media Are Social: The Unique Roles of TV, Print, and Online in Driving Word of Mouth : by Ed Keller 7-14-2010 If you want your brand to "go viral," Twitter and Facebook are the ways to go.  Right?  Well, maybe.  But those are only two options among ... http://kellerfay.com/?p=369 The Conversation Manager: Q&A with Author and Consultant Steven Van Belleghem : by Ed Keller 6-30-2010 I write regularly in this column about the rising power of word of mouth and social media and the opportunities for brands to spark consumer conversation as both a ... http://kellerfay.com/?p=368