The Keller Fay Group offers a variety of customized research solutions to help clients plan and execute effective word of mouth programs as well as monitor and evaluate their success.

Our custom solutions provide you with a roadmap to WOM success.

What is the current “conversation” about issues and topics of importance to your brand(s)?

- All successful WOM starts with active listening, online and especially “offline.”

What is your story?

- WOM platform and new initiatives

Who should carry the message?

- Who talks most, is most trusted, most effective?

How should you get the word out?

- Programs, events, marketing, media

What are the metrics for WOM success?

- Continuing measurements of word of mouth

- Linkages to business outcomes

Contact us to learn more about our custom research solutions, and let us help you to maximize the effectiveness of your word of mouth marketing.

Word of Mouth Consulting

The principals of the Keller Fay Group have more than three decades of combined experience in understanding word of mouth marketing — targeting, messaging, communications channels, customer management, and campaign evaluation. Whether your organization is just getting started with word of mouth, or has a fully functioning program that needs refining, we can help.

Our word of mouth consulting services can:

Bring you up to speed on the latest developments in the field

Assess your organization’s WOM readiness

Lead WOM ideation sessions for program development

Connect you with other leading WOM practitioners

Design measurement systems for your WOM programs

Train your team to be WOM marketers

Contact us to learn more.