FREE ENCORE WEBINAR ON AUGUST 13th AT 2:00 PM (EDT)
- ONLINE VS. OFFLINE WORD OF MOUTH: MIRROR IMAGES OR DISTINCTLY DIFFERENT?

We invite you to participate in the Keller Fay Group’s upcoming webinar that explores the relationship between offline and online word of mouth. If you are interested in joining us for this free event on August 13, please sign up soon (information below) so that you are guaranteed a slot.

This important research, comparing and contrasting the alternative WOM modes of communication, was conducted by the Keller Fay Group and the media agency OMD. The results were released at the Advertising Research Foundation’s Audience Measurement 3.0 conference.

A few of the highlights that will be covered during the webinar are:

• How much online WOM is there, compared to offline, overall and by category?
• How do online and offline WOM compare in terms of credibility and impact on consumer behavior?
• What are the key demographic differences between online and offline WOM?

The Keller Fay Group is a research-based consultancy that is exclusively focused on measuring, tracking, and analyzing word of mouth in all its forms — offline and online. Our award winning syndicated study, TalkTrack(R), was launched in June 2006 and has been continually monitoring WOM since that time. Given that TalkTrack(R) is the only study that regularly measures offline WOM, the Keller Fay Group is uniquely positioned to address the relationship between online and offline WOM.

If you would like to sign up for the free webinar and teleconference, click here to register. If we can be of further assistance, give us a call at 732-846-6800, of email me at tzoretich@kellerfay.com.

Best wishes-
Tom Zoretich