New Brunswick, NJ, July 2, 2008 — The Keller Fay Group today announced that Ed Keller was re-elected by a constituency of his peers to serve on the Board of Directors of the Word of Mouth Marketing Association. Keller was first elected to the WOMMA Board in 2006, and has served two consecutive terms as President of the WOMMA Board.

“WOMMA is thrilled to be able to tap Ed Keller’s industry knowledge and expertise, and happily welcomes him back to the organization’s Board of Directors for a second two-year term,” said WOMMA’s Executive Director, Max G. Moses. “WOMMA is lucky enough to have a Board that represents some of the brightest minds in the word of mouth marketing industry. It is part of what has made the association so successful during its short history, and the strength of the newly elected Board will be one of the key drivers of WOMMA’s continued success.”

WOMMA’s Board of Directors includes major brands, marketers, agencies, researchers, word of mouth specialty firms, and top experts. As part of WOMMA’s Board, Keller will work alongside some of the biggest names and smartest minds in the word of mouth industry. Over the course of the next year — and into the future — WOMMA’s Board of Directors will focus on fostering the success of the word of mouth marketing industry and ensuring that the industry is one which is based on best practices, measurable ROI, and ethical leadership.

“I am very proud of what we have accomplished during my tenure as the WOMMA Board President, and it is an honor to be elected to serve another two years on the Board,” said Ed Keller. “These are very exciting times for the word of mouth industry, and I look forward to working closely with other industry leaders to help shape a successful course for our industry and for WOMMA member companies.”

The Keller Fay Group joined WOMMA in 2006 and established itself as one of the growing numbers of companies to embrace the consumer-driven power of word of mouth marketing.

About Ed Keller

Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth.”  The publication of Keller’s book, The Influentials, has been called the “seminal moment in the development of word of mouth.”  Prior to founding Keller Fay, Keller was CEO of RoperASW, where he worked for almost 20 years.  And prior to Roper, Keller worked at Yankelovich.  Keller serves on the Boards of WOMMA, the ARF, and Bazaarvoice.

About Keller Fay Group

The Keller Fay Group is a specialist market research firm focused exclusively on word of mouth marketing.  The company measures WOM trends and campaign effectiveness; tests concepts, ads, and messages to maximize their WOM potential; and offers a complete array of custom research and advisory services related to WOM.  Keller Fay’s syndicated research service, TalkTrack(R), is the only comprehensive tracking study of America’s word of mouth conversations that monitors word of mouth conversations about products, services, and brands, including those that occur offline as well as online.