Jack Myers MediaBizBlogger, July 15, 2010 - All Media Are Social: The Unique Roles of TV, Print, and Online in Driving Word of Mouth

Jack Myers MediaBizBlogger, June 30, 2010 - The Conversation Manager: Q&A with Author and Consultant Steven Van Belleghem

Jack Myers MediaBizBlogger, June 17, 2010 - The Medium and the Message: The Surprising Role the Internet Plays in Word-of-Mouth

Advertising Age, June 11, 2010 - TV Still Owns Watercooler, but Shares it with the Web

Jack Myers MediaBizBlogger, June 7, 2010 - Google’s Seven Rules for Building Brands with Word of Mouth

Jack Myers MediaBizBlogger, May 19, 2010 - Universal McCann: Yes, You Can Plan for Word-of-Mouth

USA Today, May 20, 2010 - USA Today Snapshot

Jack Myers MediaBizBlogger, March 24, 2010 - Advertising Amid Crisis: Word of Mouth Lessons from the Auto and Financial Services Crises

The New York Times, March 22, 2010 - Staying the Course Makes Sense for Marketers During Crises, Study Concludes

ESPN, March 22, 2010 - ESPN Launches Unprecedented Cross-Media Research Initiative: ESPN XP

MediaPostBlogs, March 17, 2010 - What 300 Years of Science Teach Us About WOM Metrics

Jack Myers MediaBizBlogger, March 10, 2010 - 137 Million Reasons Why Super Bowl Advertisers Won Big

New York Times, February 27, 2010 - An Olympic Victory for “Shutter Island”

NYSportsJournalism.com, February 23, 2010 - Like Ratings, Olympics Brands See Golden Numbers with Viewers, Consumers

IPA TouchPoints Blog, February 18, 2010 - Keller Fay Partners with IPA Touchpoints in UK

Promo Magazine, February 16, 2010 - Best Practices in Word of Mouth and Social Media: WOMMA

The Wall Street Journal, February 16, 2010 - NBC Rallies for the Count

Jack Myers MediaBizBlogger, February 17, 2010 - The Listening Playbook: Q&A with the ARF’s Steve Rappaport

Jack Myers MediaBizBlogger, February 4, 2010 - Super Bowl Sunday - What Drives Word of Mouth Success for Advertisers?

Advertising Age, January 28, 2010 - NBC Expands Research Into Massive Olympics Audience

Jack Myers MediaBizBlogger, January 21, 2010 - Idol Chatter: Does “American Idol” Still Have “It,” or Is It Now Just a Fading Star?

Jack Myers MediaBizBlogger, January 5, 2010 - Playing the Game: Why Sports Marketing Scores Points for Brands

Jack Myers MediaBizBlogger, December 16, 2009 - TV Buzz is Building This Fall: Old Favorites and Newcomers Both Drive TV Talk This Season

Media Daily News, December 10, 2009 - Keller Fay Gauges Cross-Platform Reaction to Olympic Ads

Jack Myers MediaBizBlogger, December 2, 2009 - Now That “Social Media is a Regulated Industry,” Have You Developed a “Culture of Compliance?”

Jack Myers MediaBizBlogger, November 18, 2009 - Facebook Audience Drives Strong Brand WOM…Offline

Adweek, November 2, 2009 - In a Crisis? It Might Just Help to Spend

Jack Myers MediaBizBloger, October 28, 2009 - Car Talk and the Value of Advertising

Jack Myers MediaBizBlogger, October 8, 2009 - New FTC Guidelines are Here: Is Your Marketing Transparent Enough to Stand the Test?

Wall Street Journal, October 6, 2009 - On the Internet, Everyone’s a Critic But They’re Not Very Critical

AdAge.com, September 14, 2009 - Paid Tweets Just as Healthy as Organic Word-of-Mouth?

Jack Myers MediaBizBlogger, August 26, 2009 - Economy Outweighs Healthcare on People’s Minds, Says New Study

AdWeek.com, August 24, 2009 - WOM Gains Volume

Jack Myers MediaBizBlogger, July 30, 2009 - The Water Cooler is Not Online

Advertising Age, July 27, 2009 - Could TV Be Bought and Sold Based on Who’s Talking About it? ESPN and CNN Think So

Jack Myers MediaBizBlogger, July 15, 2009 - Can We Plan Media for Word of Mouth? “Yes We Can!”

Jack Myers MediaBizBlogger, July 1, 2009 - Is Your Brand Seeking to Win Friends and Influence People?

Jack Myers MediaBizBlogger, June 17, 2009 - It Pays to Get People Talking, But is Paying for Talk Ethical?

Journal of Advertising Research, June 2009 - The Role of Advertising in Word of Mouth

Jack Myers MediaBizBlogger, June 1, 2009 - TV is a “Word of Mouth Winner” in the Economic Downtown

Advertising Age, June 1, 2009 - Future of Advertising? Print, TV, Online Ads

Jack Myers MediaBizBlogger, May 21, 2009 - Friending Your Consumer? Think Offline Too

MediaPost, May 6, 2009 - Word of Mouth Goes Far Beyond Social Media

Jack Myers MediaBizBlogger, May 6, 2009 - Riding the Word of Mouth Wave with Advertising

Successful Promotions, April 2009 - Going Viral

Admap, April 2009 - Influencers are essential in driving WOM and affinity with the brand

Adweek.com, March 30, 2009 - Why Brands Love Mommy Bloggers

DM News, February 23, 2009 - Marketing to Moms

Research Brief, December 17, 2008 - Advertising and Word of Mouth

Advertising Age, December 16, 2008 - “American Idol” Freshens Up for Season Eight

Brandweek, October 23, 2008 - Study: Coke is Most Talked About Brand in America

Brandweek, October 5, 2008 - Pssst…CPG Cos. Love W-O-M

Medical Marketing and Media, July 11, 2008 - Rx Drug Word-of-Mouth Occurs Largely Offline: Study

Marketingcharts.com, July 3, 2008 - Offline WOM More Prevalent, Positive and Credible than Online Buzz

The New York Times, June 25, 2008 - Talk May be Cheap, but It May be More Effective Offline

Advertising Age, May 20, 2008 - “American Idol” Inspires Less Watercooler Chat

USA Today, May 5, 2008 - Idol Chatter

Research Brief, Center for Media Research, May 1, 2008 - Over-the-Fence Influencing 2/3 of Moms and Moms-to-Be

Media Life, April 29, 2008 - Among Young Moms, the Words Do Fly

Fox Business News, Money for Breakfast, April 23, 2008 - Kobe’s Controversial Leap

eMarketer, April 23, 2008 - Expectant Moms Spread the Word Online

MarketingVOX, April 23, 2008 - WOM Research: Moms Buzz about Brands

Marketing Daily, April 22, 2008 - Nike Risks Viral Backlash with Kobe Video on YouTube

BizReport, April 22, 2008 - Study: Moms are word of mouth champions

Marketing Daily, April 21, 2008 - Brands are Big Word-of-Mouth Topics Among New Moms

Brandweek, April 21, 2008 - Study: New Moms Build a Lot of Brand Buzz

DMNews, April 21, 2008 - The Persuasive Power of Influencers

Advertising Research Foundation, April 3, 2008 - The ARF Announces its 2008 Great Mind Award Winners

Los Angeles Times, April 2, 2008 - Personal Care Product Marketers Reach for a Teeny Edge

DM News, February 4, 2008 - The buzz on buzz

MediaPost, December 18, 2007 - Online Brand Reviewers Anxious to Help Other Buyers

eMarketer.com, December 4, 2007 - Do Not Fear Customer Reviews

MarketingCharts.com, November 28, 2007 - Online Reviewers Driven Mostly by Altruism, CMOs Need Not Fear WOM

MediaPost, November 20, 2007 - Research Brief: 3.5 Billion Conversations a Day

BusinessWeek, August 16, 2007 - Teen Marketing: Apple’s the Master

MediaPost, August 15, 2007 - WOM: Teens Speak Another Language, Face Time is Crucial

BrandWeek, August 6, 2007 - Teen Talk is, Like, Totally Branded

ABA Bank Marketing, June 2007 - Worth Talking About: Word-of-Mouth Marketing

Briefing from American Express, May/June 2007 - Connecting with Influential Customers

Pittsburgh Post-Gazette, May 23, 2007 - ‘Idol’ Worship Wanes Although Still a Popular Show, The Talent Contest is Losing Its Luster

inPlace, May 15, 2007 - Word gets out about word of mouth

Promo, May 15, 2007 - Word of mouth the biggest influence in BtoB: Survey

Research, April 17, 2007 - Keller Fay Co-Founder Wins ARF Award for Word of Mouth Tracker

DNR, April 16, 2007 - Men’s Health Spotlights Grooming

Time Magazine, April 12, 2007 - Word on the Street

DMS News, March 27, 2007 - Banks get more buzz than other financial services

Bank Systems & Technology, March 23, 2007 - Banks are Most Talked-About Financial Services Category Among Consumers

MediaPost, March 23, 2007 - Bank of America is “Most Talked About”

American Banker, March 20, 2007 - Study: Banks Uncommon Subject of Conversation

Brandweek, March 19, 2007 - Letters: Word of Mouth Influencers Come from Everyday life

Advertising Age, March 5, 2007 - Watercooler chatter alive and well, with less face time, more Facebook

Research World, March 2007 - Let Consumers do Your Selling

Briefing from American Express, Mar/Apr 2007 - Not All Customers are Equal

Advertising Age, February 5, 2007 - Blue-ribbon tips for newspapers from…Pabst?

Niche, Winter 2007 - Word of Mouth is Overwhelmingly Positive

Wireless Week, February 1, 2007 - Jack Gets His Walking Papers

Advertising Age, January 29, 2007 - Measuring Bowl ROI? Good Luck: Marketers Struggle to Put Number of Internet Buzz, WOM, Overall Viewership

RCR Wireless News, January 29, 2007 - The Name Game: AT&T’s Plans to Phase Out Cingular Brand Rife with Challenges

Financial Times, January 29, 2007 - iPhone presents test case for media buyers

Brandweek, January 29, 2007 - Consumer Power? Groovy, Man

Media Post Publications, January 2007 - How to Incorporate Buzz into Everyday Life

Brandweek, January 1, 2007 - Word-of-Mouth Marketing: Talk, Now Measurable, is No Longer Cheap

Big Builder, January 1, 2007 - Fear of Buying

2006 Article Archive