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2006 Press Release Archive

November 30, 2006 - 15% of Consumers Account for 1.5 Billion Brand Impressions per Day, One-Third of All Word of Mouth in America

November 8, 2006 - WOMMA Announces Word of Mouth Marketing Research Awards

October 3, 2006 - In Word of Mouth Marketing, More is Better

July 20, 2006 - New Keller Fay Study Debunks Word of Mouth Myths

June 22, 2006 - Keller Fay’s TalkTrack® Reveals Word of Mouth All-Stars

June 19, 2006 - WOMMA Announces Officers to Lead New Board of Directors: Ed Keller, CEO of The Keller Fay Group, Will Lead the Board as President

May 25, 2006 - Ed Keller Elected to WOMMA Board of Directors

May 25, 2006 - BazaarVoice Appoints Ed Keller to Board of Directors

May 15, 2006 - Keller Fay’s TalkTrack® Reveals Consumer Word of Mouth Features 56 Brand Mentions per Week in Ordinary Conversations

January 19, 2006 - Keller Fay Group Launches TalkTrack® to Measure Daily Offline and Online Buzz

Blog: WOM Matters

  • Most Talked About Brands of 2010
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The Word on WOM

Australians have 67.8 branded conversations a week and Apple has the most positive word of mouth of any brand

Soup/Keller Fay Research

Staying the Course Makes Sense for Marketers During Crisis, Study Concludes

The New York Times

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