
November 30, 2006 - 15% of Consumers Account for 1.5 Billion Brand Impressions per Day, One-Third of All Word of Mouth in America
November 8, 2006 - WOMMA Announces Word of Mouth Marketing Research Awards
October 3, 2006 - In Word of Mouth Marketing, More is Better
July 20, 2006 - New Keller Fay Study Debunks Word of Mouth Myths
June 22, 2006 - Keller Fay’s TalkTrack® Reveals Word of Mouth All-Stars
June 19, 2006 - WOMMA Announces Officers to Lead New Board of Directors: Ed Keller, CEO of The Keller Fay Group, Will Lead the Board as President
May 25, 2006 - Ed Keller Elected to WOMMA Board of Directors
May 25, 2006 - BazaarVoice Appoints Ed Keller to Board of Directors
May 15, 2006 - Keller Fay’s TalkTrack® Reveals Consumer Word of Mouth Features 56 Brand Mentions per Week in Ordinary Conversations
January 19, 2006 - Keller Fay Group Launches TalkTrack® to Measure Daily Offline and Online Buzz
Soup/Keller Fay Research
Staying the Course Makes Sense for Marketers During Crisis, Study Concludes
The New York Times