Leading the Conversation: Influencers’ Impact on Word of Mouth and the Brand Conversation
Word of Mouth Marketing Association

A Holistic Approach to the Measurement of WOM
Voted “Co-Winner: Best Paper” at ESOMAR’s WM3 Conference
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Comparing Online and Offline Word of Mouth
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Mom WOM: New Insights into Word of Mouth Conversations Among Mothers of Young Children
A BabyCenter / Keller Fay Research Study
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Teen Word of Mouth All-Star
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It’s What They Do
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Single Source WOM Measurement - Bringing Together Senders & Receivers: Inputs and Outputs (WOMMA Award-Winning Paper, 2006)
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The More, The Better: Creating Successful Word of Mouth Campaigns
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The Steak is the Sizzle: A Study on Product Attributes that Drive Word-of-Mouth Success
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