The Keller Fay Group provides the only continuous monitoring system of all marketing-relevant conversations in America, in whatever form or context they occur, including face-to-face, telephone and Internet. We can monitor not only what gets talked about by consumers through online channels, but also the 90% of word of mouth that takes place offline.

Interviewing a large, nationally representative sample of 36,000 Americans ages 13+ each year, TalkTrack® measures over 350,000 conversations about brands annually.

TalkTrack® supports your marketing decision making:

Situation Assessment

Targeting

Channel Selection

Message Development

Marketing Effectiveness

All major consumer categories are covered in TalkTrack®.

To learn more about TalkTrack®, contact us.