Search Results for: offline WoM

Joining the dots of online and offline WOM

September 12, 2019
    News, 12 September 2019   When it comes to word of mouth, brands have been quick to focus on online engagement via social media and to then assume offline conversations are the same – but research shows brand conversations across different channels have almost no relationship to one another. For a comprehensive view, […]

Online and offline WOM rarely match

June 30, 2017
NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR). Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online […]

Alamo Rent A Car and Budget Car Rental Drive Online Conversations While Enterprise Rent-A-Car Accelerates Offline WOM

March 17, 2016
Engagement Labs Announces Rankings of the Top U.S. Car Rental Companies Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 17, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. car rental companies both on social media and through word of mouth (WOM) conversations. The […]

Bud Light’s Battle with Offline Sentiment and Its Ripple Effect

June 8, 2023
Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media need to tap into the power of consumer conversations. In this article, we delve into Bud Light’s TotalSocial data, exploring how offline and […]

Consumers reveal their most loved brands, based on both online and offline sentiment

March 11, 2022
    by Richard Carufel | Mar 11, 2022 | Public Relations   Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics. Carter’s, the retailer of children’s apparel ranks first while […]

Study: Today’s podcast audience is a WOM powerhouse

July 16, 2021
  Jul 16, 2021 | Public Relations “Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024. Good news for podcast advertisers: we have strong evidence that […]

Study: Podcast Audience is a WOM Powerhouse

July 1, 2021
“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024. Good news for podcast advertisers: we have strong evidence that the podcast […]

Kotex Once Again Demonstrates How to Become a WOM Sensation

June 8, 2021
Ed Keller’s commentary published on June 7, 2021 in MediaPost “How To Become A Word-Of-Mouth Maven”  Recently MediaPost published a piece, Disrupting A Once-Staid Category, Kotex Builds A ‘Menstruation Machine,’ that described the Kotex brand’s partnership with YouTube creator Simone Giertz who built a menstruation machine to dispel universal confusion about how monthly periods work. “The goal is […]

New Engagement Labs Data Ranks Top Brands Across Categories, with Travel Leading WOM Growth as US Looks Forward to a Post-Pandemic Future

May 14, 2021
Expedia Tops Travel Category; Auto, Telecom and Financial Sector Also Enjoy Rising WOM, Led by Toyota, Comcast, and Robinhood Respectively Our last blog talked about America’s changing brand buzz since Covid-19 , noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. This week, Engagement Labs takes a closer look […]

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

March 11, 2021
  Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM […]