Word of Mouth Research and Consulting

The Keller Fay Group is a full-service marketing research and consulting company dedicated to word of mouth marketing.

We serve leading brands, agencies, media, and nonprofit organizations that seek to capitalize on the most powerful force in the marketplace today - the power of word of mouth (WOM).

We offer research-based strategy development and innovative approaches for testing, evaluating, tracking, and improving your word of mouth.

Our authoritative research brings fact-based clarity to your decision making. In the process, we often find ourselves debunking WOM myths, leading our clients to adapt new or modified approaches to their marketing. Our research has been called “eye opening” by current and prospective clients.

The most critical questions a marketer needs to answer in today’s WOM era are:

1. What’s your story – why should consumers talk about your product?

2. Who will tell it – who are your influencers?

3. How can you facilitate the conversation – what tools can you create?

4. What’s the impact – does WOM lead to positive outcomes for my brand?

Keller Fay provides the answers.